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Over the past 17 years Jenny has held a multitude of leadership roles in business that deliver technology driven marketing solutions for advertising agencies and clients across Asia, America and Europe. Working with the internet since 1993, Jenny worked in the United States as Global Director of Engagement and Project management for Zentropy Partners, McCann Ericksons interactive division overseeing strategic development for global clients. Returning to Australia in 2001, Jenny first headed up McCann Relationship Marketing in Australia then went on to become the head of interactive for McCann Erickson Asia Pacific. Jenny is now the Principal of Ideagarden, an interactive marketing consultancy working with global and local blue chip clients developing the online marketing strategies for Business-to-Consumer [B-to-C] and Business- to-Business [B-to-B] campaigns as well as internal change management marketing. She is also an industry advocate, working with industry bodies to develop Internet standards, Codes of Practice, training and policy development. An experienced speaker, she has spoken at a number of conferences and seminars both locally and internationally on various aspects of e-marketing. Jenny is the secretary of the Interactive Board of the Advertising Federation of Australia [AFA] and participated in the committee with the Australian Direct Marketing Association [ADMA] to developed the e-Marketing Code of Practice for the Australian anti SPAM legislation "The SPAM Act 2003".
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