ePPN Business Plan - INDEX

1	EXECUTIVE SUMMARY FOR NEIS BUSINESS PLAN
	s1.0 Executive summary for Business Plan
 
	A	Business Name – 1

	B       Brief Business Description – 10
		Ba - What business will you be in?
		Bb - What will you do?
		Bc - What will your product be?
		Bd - Who will your customers be?
 		Be - Who are the owners?
 		Bf - What do you think the future holds for your business and your industry?
 		Bg - If applying for a loan 
 		Bh - Legal form of ownership
 		Bi - Why have you selected this form?
 		Bj - Business Philosophy 

	C       Business Address – 3
		Ca      Suburb
 		Cb      Postcode
 		Cc      Contact Phone

	D       Participants’ Relevant Background - 2
		Da -  Background
 		Db - Experience (brief description/summary)

	E       Market Evidence / Research Undertaken - 3
 		Ea - What did you learn from your Primary & Secondary Research?
 		Eb - Surveys are an example or Primary Research. What have they found out for you?
 		Ec - What did you learn directly from potential customers?

	F       Target Market - 1

	G       Competitive Advantage - 15 
		Ga -  Why are your Products a competitive advantage
 		Gb - Why is your Price a competitive advantage
 		Gc - Why is your Quality a competitive advantage
 		Gd - Why is your Selection a competitive advantage
 		Ge - How will you make your service a competitive advantage
 		Gf -  How will you make your Reliability a competitive advantage
 		Gg -  How will you make your Stability a competitive advantage
 		Gh - How will you make your Expertise a competitive advantage
 		Gi -  How will you make your Network Reputation a competitive advantage
 		Gj - How will you make your Location a competitive advantage
 		Gk - How will you make your Appearance a competitive advantage
 		Gl - How will you make your Sales Method a competitive advantage
 		Gm - How will you make your Credit Policies a competitive advantage
 		Gn - How will you make your Advertising a competitive advantage
 		Go - How will you make your Image a competitive advantage

	H       Marketing Strategy to be employed - 4
		Ha - What is the strategy of your chosen product?
 		Hb - What is the strategy of your chosen Price?
 		Hc - What is the strategy of your chosen Placement, or the location of 
		    where you will sell your products/services?
 		Hd - What is the strategy of your chosen Promotion 

	I       Pricing Method - 1

	J       What is the Industry Pricing Policy? - 1

	K       How much money is required for start up costs (including insurance)? - 1

	L       From the Cash Flow Summary - 1

	M       What are the main Strengths of your proposed business? – 3

	N       What are the main Weaknesses of your proposed business? - 3
 
 
A  Business Name - 1
 
“The ePedal-Power Network [ePPN]”(c)(tm)
                                      
B       Brief Business Description - 10
 
Ba - What business will you be in? 
 
The Business will be the ePedal-Power Network [ePPN] in the Quaternary Market Sector.
 
Bb - What will you do?
 
ePPN will provide an Internet Information Service which will record, audit and certify 
that the electricity generated by cyclist members for Community Electricity User members 
such as Aged Care Homes, Child Care Centres, Sporting Field users and Body Corporates.
 
The Business Plan is that each ePPN Centre is sponsored by local businesses that are 
prepared to provide a Local Community eCredit for the cyclist members.
 
Similar examples of eCredits system include:
 
        1          Shop-a-Docket 2-for-1 Schemes
           
        2          The Entertainment Book
            
        3          Shopper-Dockets
           
Explain the fundamentals of the proposed business:  
 
Bc -  What will your product be?
 
ePPN will provide Internet Information Service web-sites sponsored by Local Business 
members that record, audit and certify the electricity generated by cyclist members for 
Community Electricity User members
 
Bd - Who will your customers be?
 
As a Quaternary Sector business Members may include:
 
        1       Community Electricity users such as Aged Care Homes, Child Care Centres,
                 Sporting Field users and Body Corporates.
 
        2       Local Business Sponsors like Micro-businesses
 
        3       Larger Business Sponsors like Fitness Centres
 
        4       Personal Trainers and their clients
 
Be - Who are the owners?
 
The formation owners are 
 
		NAME			ROYALTY PERCENTAGE
 
	1	Peter M AXTENS  LLB (PMA)     	12% 
	2	Michael J CLEAR (MJC)          	12% 
	3	Willem P RAVESTIJN (WPR)    	12% 
	4	The Hamme Family Trust (HFT)   	12%
	5	Stephen G GOULD (SGG)          	52%
 
Bf - What do you think the future holds for your business and your industry?
 
Sustainability issues and reducing costs will become major community issue in       
the near future. The potential of the Sustainability industry is considerable
 
Bg - If applying for a loan
 
        1 - state clearly how much you want,
 
                Not Applicable
 
        2 - precisely how you are going to use it, and 
 
                Not Applicable
 
        3 - How will the money will make your business more profitable, thereby ensuring repayment?
 
                Not Applicable
 
Bh - Legal form of ownership:
 
Not-for-Profit Network Partnership 
 
Bi - Why have you selected this form?
 
It is the most suitable for Electronic Information Interchange [EII] 
networks
 
Bj      Business Philosophy: 
 
What is important to you in business?
 
        1       Reducing the dependence on coal-fired Electricity
 
        2       Assisting Local Business Activity via the Local Information Economy websites
 
        3       Assisting create a healthy well-being with the Local Population
 
C  Business Location (Address) - 3
 
        Ca      Suburb:        Neutral Bay                     
 
        Cb      Postcode:      2089
 
        Cc      Contact Ph No: Mob:    0416-009-468
 
D       Referring to your Resume/CV Participant's Relevant - 2
 
Da -  Background
 
        1       30 yrs Communications and Information Technologies Industries
 
        2       Senior management
 
        3       Recognised expert in Electronic Information Interchange [EII] issues
 
        4       Represented Small Business at National and International Events
 
        5       Public Officer for a number of On-line Business Networks
 
Db - Experience (brief description/summary)
 
        1       Senior Management Training and experience with SME Management
 
        2       Specifying Electronic Information Architectures
 
        3       Developing Technical Web pages and Application Software

 
E  Market Evidence / Research Undertaken (brief description/summary) - 3
 
Ea - What did you learn from your Primary & Secondary Research? 
 
        1       There is interest from Hotel/Boarding Houses
 
        2       There is interest from Fitness Centres
 
        3       There is interest from People interested in keeping fit
 
Eb - Surveys are an example or Primary Research. What have they found out for you?
 
        1       Managers local Boarding prepared to place survey on Notice Board
 
        2       Positive response from local Fitness Centres
 
Ec - What did you learn directly from potential customers?
        
There is sufficient interest to establish a 12-mth prototype site
 
 
F  Target Market (brief description/summary) - 1
 
Fa - Describe the customers in the market account for 80% (or thereabouts) of your total sales revenue?
 
Revenue will be generated from a number of sources including
 
        1       Local Hotels/Boarding Houses
 
        2       Fitness Centres
 
        3       Community Groups who would like to reduce Electricity Consumption
 
G  Competitive Advantage (brief description/summary) - 15
 
Ga -  Why are your Products a competitive advantage?
 
	1	It will provide an On-line record so that Community Electricity users can 
		see how much their electricity bills have been reduced
 
	2	As the On-line Record is a web-site that shows which local businesses have 
                   sponsored that  particular web-site it will improve business for local businesses
 
	3	Provide a way for Fitness Centres to attract new members and for those members
		to earn local community credits
 
Gb - Why is your Price a competitive advantage
 
It is providing a new type of service
 
Gc - hy is your Quality a competitive advantage
 
It is providing a new type of service
 
Gd - Why is your Selection a competitive advantage
 
It is providing a new type of service
 
Ge - How will you make your service a competitive advantage
 
The 12-month prototype project will provide the metrics to show how Pedal-Power can reduce 
Power Costs for Community Electricity Users
 
Gf -  How will you make your Reliability a competitive advantage
 
Need to ensure Equipment and Pedal Power generation is reliable
 
Gg -  How will you make your Stability a competitive advantage
 
Support from Key Sponsors
 
Gh - How will you make your Expertise a competitive advantage
 
Provide Reference letters and articles from Web-sites and Newspapers
 
Gi -  How will you make your Network Reputation a competitive advantage
 
Rely on previous articles and new articles
 
Gj - How will you make your Location a competitive advantage
 
The location is not important as it is planned to set up ePedal-Power Network Stations in local 
Community Centres and Fitness Centres
 
Gk - How will you make your Appearance a competitive advantage
 
Ensure well-groomed and professional
 
Gl - How will you make your Sales Method a competitive advantage
 
Ensure Marketing and Contract Documentation properly proof-read and legally accurate
 
Gm - How will you make your Credit Policies a competitive advantage
 
There are no Credit Policies as this is an information service
 
Gn - How will you make your Advertising a competitive advantage
 
Use Networking and e-mail as part of the Sustainability Theme
 
Go - How will you make your Image a competitive advantage
 
Have a professional and effective web-site to ensure Image is a competitive advantage

H       Marketing Strategy to be employed (brief description/summary) - 4
 
Ha - What is the strategy of your chosen product?
 
        1       Survey Local Hotels/Boarding Houses to generate interest
 
        2       Contact Fitness Centres and Fitness Equipment Suppliers
 
        3       Survey people to determine what is of interest
 
Hb - What is the strategy of your chosen Price?
 
The strategy is to offer different Sponsorship types
 
        1       Platinum
        2       Diamond
        3       Gold
        4       Silver
        5       Bronze 
 
Hc - What is the strategy of your chosen Placement, or the location of 
	where you will sell your products/services?
 
Establish a prototype ePPN site for 12-months to record monthly metrics including 
 
	1       Electricity Generated for Community user
 
	2       New Business gained by Local Business Sponsors
 
	3       Fitness levels gained by Pedal-Power Cyclists 
 
 
Hd - What is the strategy of your chosen Promotion
 
        1       Visit Fitness Centres to identify appropriate person
 
        2       E-mail project outline
 
        3       meet to discuss proposal
 
I       Pricing Method (brief description/summary) - 1
 
As this is a Cost Reduction Fee Model the prototype will document the electricity usage for the 
past 12-months as the base-line template
 
This method is similar to the 1995 Base-line Carbon-Credits Valuation carried out by NSW Councils.
 
Each month the Electricity generated by the ePPN Station will be reviewed at monthly meetings
with local Sponsors and local cyclists
 
J       What is the Industry Pricing Policy? (Brief description/summary) - 1
 
IPART has stated that Electricity costs are estimated to increase by 60% over the next 3 years
 
K       How much money is required for start up costs (including insurance) ? - 1
 
        Amount of Finance: $  Self Funded
 
        Source of finance:     Original Sponsors
 
        Is proof of finance attached?  X Yes  
 
L       From the Cash Flow Summary - 1 
 
This is a new Model proposed in a report to the Department of Employment, Workplace 
Relations and Small Business [DEWRSB] in 2001 .
 
                                       1ST Year               2nd Year
 
        Total Cash Inflows             $ __________           $___________
 
        Total Cash Outflows            $__________            $___________
 
        Net profit before tax          $__________            $___________
 
        Cash on hand at end of period  $__________            $___________
 
 
M       What are the main Strengths of your proposed business? (brief description/summary) -3
 
1	On 24 Apr 2008 a Rock Concert was run by Pedal-Power

	In 2009 this project encouraged a Victorian Engineer to run a simple project
	with 12 bikes on a trailer for Earth Hour 2009

	The problem was finding enough people to pedal long enough

	Pedal-Power generators have been successfully implemented in the USA 
	and by the Crowne Plaza Hotel in Copenhagen
 
	The Crowne Plaza Group are evaluating the Copenahgen project over 12 months 
	and if it is successful it will be implemented in all Crown Plaza Hotels world
	Crowne Plaza - 15 mins Cycle for your Dinner
 
 2	The Internet software that provides the Audit and Compliance Certification 
	Process for Electricity generated by ePPN Cyclist members has been successfully 
	implemented.
 
	This software won 1st Prize which was presented by the King of Sweden in the 
	"IT for SME" category of an International Software competition.
	OIC - Resource Asset Management System for SMEs

	This software will enable a Medicare Care or Healthcare Identifiers card to be used
	as a swipe card to activate a ePedal-power bicycle so that the cyclist can reigster
	the amount of electricity generated for local community credits
	ePedal-Power Electricity Generation History
 
3	The Internet Software  that provides the Marketing platform for Local Small
	Business has been successfully installed in local junior sports venues
	Kids Safe-at-Sport Network
 
N       What are the main Weaknesses of your proposed business? (brief description/summary) - 3
 
        1       Sourcing Australian Manufactures to build ePedal-Power Racks with Generators 
 
        2       Micro-businesses are not conversant with advertising on Local Community web-sites
 
        3       marketing time and costs to establish ePPN sites