AUSTRALIAN E-MARKETING CODE OF PRACTICE - 
	DEVELOPED BY THIS ACA ENDORSED COMMITTEE



	E-MARKETING & E-SEMINAR PROCESS TO RAISE AWARENESS 
			OF THIS IMPORTANT E-CODE

A: INTRODUCTION

Many people have identified that the Internet, web-forms and e-mail should provide
a new era in eMarketing and eBusiness Strategies.

This document endeavours to identify some of the issues and processes involved
with effective Internet eMarketing Strategies as this implies that Internet 
Web-forms, e-mail and back-end information repositories (computer applications)
will have to link together without operator intervention to justify the value, 
efficiency and effectiveness of eMarketing/eBusiness Strategies.

This eProcess assumes that the Organisation that is holding or running events 
has access to the Internet and can use e-mail to inform contacts about events.

The eProcess acknowledges the following issues:

1 	It is rare for people to be able to attend every event that they want 
	to attend

2 	The Intellectual Property  [IP] of Speakers is an important consideration

3 	It is critical for Small Organisations to be able to run effective events 
	regularly
	at a minimal financial burden

4 	Many Associations are developing Information Repository services for Members

5 	Many Professional Body Associations require Members to maintain and up-date 
	the Professional Body Standards by attending a certain number of Accreditation
	Seminars a year