Background

Proposed Stages for Work Group Strategy

Timetable

Method of Operation

Members of Marketing Strategy Workgroups

Proposed Objectives

Proposed Terms of Reference

Proposed Strategy Development Timetable

Proposed E-credits Participation process

On Fri 26/10/2001 ebXML Australia established a marketing strategy work group [EBAMSWG]
for a number of reasons including:

1   Most SMEs cannot afford the time or money to attend XML E-commerce conferences exhibitions

2   The lack of commercial applications for SMEs using XML schemas 

3   The absence of any strategy worldwide to assist SMEs understand, evaluate and implement XML 
    Applications.

The meeting proposed that EBAMSWG drafts a strategy for consideration by ebXML Australia at the
next meeting in Fri 22 Feb 2002.

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PROPOSED STAGES FOR WORK GROUP STRATEGY
Its is proposed there are 3 stages for the work group

A	Define scope of reference and objectives of work group

B	Research and propose options

C	Propose a strategy for ebXML Australia members to consider

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TIMETABLE
Nov - 		define and confirm terms of reference and objectives
Dec/Jan		Research and propose options
Feb		Document and propose strategy to ebXML Australia

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PROPOSED METHOD OF OPERATION
It is proposed that the method of operation for this work group is by a disciplined timetable
using Electronic mail.  

That timetable will have defined times and responsibilities in that reports have to be 
completed by a certain time and date and reviewed by other members of the work group within a 
certain time and date.

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PROPOSED OBJECTIVES
1 To identify applications which would encourage SMEs to adopt XML

2 To identify possible organisations that can assist with promotion of XML

3 Define strategy for those organisations to promote XML

4 Identify funding resources to assist with this strategy

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PROPOSED TERMS OF REFERENCE
1 To research how XML is being marketing to SMEs in other Countries

2 To invite members ebXML Aus to submit issues for consideration as part of process

3 prepare a strategy to market and implement XML particularly for SMEs 2002-2005

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STRATEGY TIMETABLE FOR REPORT FOR NEXT MEETING
WK	2002
18	Wk 8	Fri 22/02/2002	Next Meeting		

17	Wk 7	Fri 15/02/2002	Paper for discussion	Wed 	13/02/2002

16	Wk6	Fri 08/02/2002	Prepare Paper		Wed	06/02/2002

15	Wk5	Fri 01/02/2002	Finalise Reports

14	Wk4	Fri 25/01/2002

13	Wk 3	Fri 18/01/2002	Stage B	Complete Research reports

12	Wk 2	Fri 11/01/2002

11	WK 1	Fri 04/01/2002
	2001
10	Wk 52	Fri 28/12/2001

9	Wk 51	Fri 21/12/2001	Stage B - research 

8	Wk 50	Fri 14/12/2001	Circulate objectives and terms of reference

7	Wk 49	Fri 07/12/2001	Agree objectives and terms of reference

6	Wk 48	Fri 30/11/2001	Circulate to others for discussion

5	Wk 47	Fri 23/11/2001	members prepare their objectives terms of reference

4	Wk 46	Fri 16/11/2001	Stage A Management Committee planning meet

3	Wk 45	Fri 09/11/2001	Draft strategy proposal for management planning meet 

2	Wk 44	Fri 02/11/2001

1	Wk 43	Fri 26/10/2001

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E-CREDITS
Folowing Patrick CALLIONI Chief General Manager Information Economy National Office for the Information
Economy NOIE presentation to the OIC XML & E-commerce seminar on Wed 24 Oct 2001 it is proposed to 
adopt the OIC E-credits process for participants in this work group. 
                                          
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Your feedback is requested on these issues.